services
RESORT MANAGEMENT
resort planning & design
We create your perfect luxury resort. From luxurious exterior concepts and designs to interior custom furniture and artwork, electronics, fine linens and gourmet cookware, we will ensure your dreams become a reality. Our passion is creating a resort home you’ll love and be proud of. The experience of creating this home should be smooth and enjoyable for all.
Part of our services usually include analyzing the environmental conditions of the proposed location of the resort to determine whether the environment will negatively affect the experience of the guest and propose structures according to those environmental conditions that will provide quality all around guest experience. The natural environment is always considered when planning the proper site to build the resort to preserve the surroundings and protect the guests from conditions that may keep them from experiencing a 5-star complimentary vacation.
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There are many different types of resorts such as beach resorts, ski resorts, mountain resorts, or themed resorts. Choosing the right concept for your location is key to plan your project. Resort planning involves the architectural services, drafting and creating the resort. Part of this planning is determining the proper building materials to use in the most suitable location for the resort. The proper flow of guest experience is crucial and set foremost in our minds while planning the resort.
Resort Design and Planning is to build an aesthetic, eco-friendly and high-quality resort that will be in a location on the proposed site to attract visitors year after year to the resort.
resort management
We analyze and prepare budgets to include Daily Operations, Financial, and Marketing Duties while overseeing resort staff and operations within the budgeted cash flow statements.
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Key aspects of our budget to include regular inspection of units and the grounds to make sure the property’s cleanliness and safety standards are maintained. We will ensure that guests have an excellent customer service experience. Forecasting in marketing efforts to determine avenues to attract new customers. Customer Service
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Resort managers ensure positive customer experiences by maintaining high-quality facilities and remedying problems. At the resort, well train managers to conduct room, kitchen, and grounds inspections to make sure that they are all up to code. Our managers greet guests upon arrival, create high quality standards and surveys, and find acceptable solutions to problems that may arise.
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Our services may include hiring, training, and scheduling of new staff members. Maintaining employee records and fire ineffective employees. Setting goals for employees and teaching the staff to be accountable in order to achieve these goals is key to success. The resort manager will manage departments, such as housekeeping, dining, security, and desk personnel.
We at Baja Resort Developers feel that proper and ongoing motivation is the key to success. By setting realistic and achievable goals and holding the staff accountable will grow your business in a positive long-lasting way. Maintaining resort standards and procedures will properly insure a beautiful guest experience. After all, our goal is to insure that guest returns the following year, but not alone. We want that guest to spend 10 months telling their friends, 1 month packing for the trip and 1 month stay at your property.
We specialize in property attraction strategies and systems optimizations to contract management services and training in order to offer your resort the proper affordable solutions.
The services we can provide range from the formation of the Homeowners Association to determining the proper linens and appliances required inside each unit. We will analyze staffing requirements, level of management needed and ongoing budgetary concerns and needs to adjust accordingly.
resort marketing
Baja Resort Developers will present a high-level marketing plan designed to set the marketing message and overall advertising tone of the resort concept. This plan includes what is needed to satisfy budgeted occupancy rates as well as ongoing sophisticated vacation ownership guests, or “tours”.
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The resort philosophy and desired market position are critical in determining the proper avenues to advertise. Our plan will demonstrate the desired number of guests and the funds required to accomplish those numbers based on the proposed budgetary requirements.
Each area of the marketing plan will have a separate financial funding plan and expected results. Setting clear KPI, Key Performance Indicators, is critical to track CPT, Cost Per Tour, in vacation ownership, or CPA, Cost Per Acquisition, in the hotel industry. These results show the value of the average customer and the exact cost of a lead generated or guest appearance which creates a clear financial objective for a marketing plan. These results will merge with the vacation ownership sales or resort sales budgeted cash flow statements in order to determine the sales volumes and margins required by the owner of the project.
Baja Resort Developers specializes in onsite concierge services, design and implementation of marketing materials for on and off property locations, offsite location studies and personnel placement, ad creation for print media, media interview preparation, online digital media integration, website design and build, search engine optimization strategies, landing page integration and lead generation as well as video production including high quality pictures and drone footage.
Baja Resort Developers is dedicated to achieving your company’s goals and marketing initiatives both financial and otherwise that are expected to take place throughout the year and adjust as needed based on the changing market. A large-scale multiple medium plan requires flexibility, shifting budgets, and the ability to digest and understand the continual changes the market brings while staying within the pro-forma financial statements that establish revenue projections, which rationalize proposed marketing spending.
resort sales
Baja Resort Developers sees marketing and sales as one entity. Sales performance is a direct link to marketing effectiveness according to the proposed marketing spending. The challenge is to use sales-performance metrics that benchmark the effectiveness of marketing spending.
Marketing spending per guest is the CPT, or Cost per Tour, or CPA, Cost per Acquisition. Sales volume per month is divided by the number of guests in order to determine a volume per guest, VPG. The VPG also includes all fixed costs, variable costs, and margins budgeted for a project. This VPG is an all-inclusive number to determine the profitability on a daily, weekly and monthly basis of a vacation ownership type product. Marketing expenditures are directly relative to sales performance.
Baja Resort Developers is an expert at sales strategies and effectiveness. Hiring qualified directors, managers, liners, and closers is crucial to a successful vacation ownership project. A qualified person in the eyes of Baja Resort Developers is one who is open minded, willing to adapt and change, trainable, intelligent, strong physical character, able to deal with rejection, and thrives on success.
Success of any sales environment is the quality and consistency of training. As new strategies are discussed in marketing, the sales teams should be informed to be prepared to implement the proper sales techniques in order to insure the VPG budgeted by the cash flow statements.
The sales budget provides a benchmark for performance that helps you identify and repair problems early. Designing an effective sales budget requires a careful analysis of target markets, prevailing trends in the market, economic factors, and past sales figures if appropriate. Budgeting for sales must correspond to the company goals and expected outcomes, and if not, adjust the budgets according to funding available to match the company’s desired margins.